Corporate Fundraising for Charities and Good Causes
Partner with businesses and corporate organisations to engage employees, teams, departments and offices in rewarding fundraising activities that support charities and good causes.
Corporate Fundraising brings employee engagement, teamwork and charitable participation together. Corporate partners can organise fundraising activities across their workforce, support causes that matter to their people and demonstrate their commitment to the communities they serve.
From employee challenges and team fundraising pages to events, auctions and other activities, corporate partners can build meaningful programmes around their people and social-impact goals, with the option to agree a revenue share where appropriate.
Fundraising that brings employees and good causes together
Corporate Fundraising enables an organisation to involve its people directly in supporting charities, community projects and other good causes. Rather than limiting support to a company donation, employees can choose from different ways to contribute, take part and raise funds.
For example, a corporate partner might invite departments in different offices to organise sponsored challenges, run a ticketed fundraising event and contribute items or experiences to an auction. Each activity can provide an opportunity for employees to work together and support a cause that matters to them.
Corporate partners can build activities around a single selected cause, several organisations or different causes chosen by individual teams and departments. This flexibility can support both company-wide programmes and locally led initiatives.
Corporate Fundraising features
- Engage employees and teams — give staff opportunities to fundraise individually or through teams, departments, offices and company-wide initiatives.
- Support one or more causes — build a programme around one organisation, several selected organisations or different causes associated with individual activities.
- Use a range of fundraising tools — organise fundraising pages, challenges, events, raffles, tombolas, auctions, donations and other suitable activities.
- Encourage collaboration — create opportunities for teamwork, friendly competition and shared fundraising objectives.
- Connect fundraising with social impact — make charitable participation part of employee engagement, volunteering and community-support programmes.
- Agree an optional revenue split — specify how the net funds from an activity will be shared between your organisation and the corporate partner where appropriate.
- Choose a payout model — use organisation-led distribution or direct distribution through the platform, according to the agreed arrangement.
- Track fundraising income — review income and the transactions associated with each activity through the Income Report.
- Recognise contributions — use reliable fundraising results and separately recorded participation information to communicate the partnership's achievements.
Who can take part in Corporate Fundraising?
Corporate Fundraising can suit organisations of different sizes, including businesses with one office, several locations or a distributed workforce. Potential partners include:
- Large companies and national employers
- Small and medium-sized businesses with employee teams
- Professional services firms and partnerships
- Financial, technology and engineering organisations
- Retail, logistics and hospitality groups with multiple locations
- Businesses with employee networks or staff associations
- Corporate foundations and established community programmes
- Other employers looking to strengthen charitable participation and employee engagement
A corporate partner does not need an existing large-scale fundraising programme. A single office or team challenge can be a practical starting point, with opportunities to grow participation over time.
Corporate Fundraising ideas and examples
Activities can be designed around the people taking part, the causes they care about and the amount of time and resources available.
- Department fundraising challenges — invite teams to organise walking, cycling, running or other sponsored challenges for a selected cause.
- Multi-office fundraising — connect different locations through shared objectives, fundraising pages and friendly participation between offices.
- Employee-selected causes — involve staff in choosing charities or community projects to support, then develop suitable activities around those causes.
- Corporate fundraising events — organise dinners, quiz nights, performances, sporting events or other ticketed experiences involving employees and their networks.
- Charity auctions — invite bids for donated experiences, products or services, including contributions from colleagues and business contacts.
- Raffles and tombolas — offer suitable prize-based activities for eligible audiences where legally permitted and appropriately organised.
- Team fundraising campaigns — bring employees together around an emergency appeal, a capital project or a longer-term community initiative.
- Company-wide giving days — combine donations, sponsored activities and events around one shared opportunity for employees to get involved.
- Ongoing employee programmes — develop regular opportunities to support a cause, recognise involvement and encourage participation over time.
Not every team needs to undertake the same activity. Different approaches can give employees more choice while contributing towards the corporate partner's shared charitable objectives.
Use fundraising tools across your organisation
Corporate Fundraising is a way to organise and extend charitable participation using the fundraising tools available through the platform. Suitable options may include:
- Fundraising pages and teams — support individual employees, departments and workplace challenges, including group participation and rankings where available.
- Donations — enable employees and other supporters to contribute directly to a good cause.
- Events and tickets — organise workplace celebrations, fundraising dinners, sporting events, talks and other shared experiences.
- Auctions — raise funds through bids for goods, services and experiences donated or arranged by staff and corporate partners.
- Raffles and tombolas — create suitable prize-based activities, subject to the relevant rules, permissions and legal requirements.
- Shops and other fundraising activities — sell relevant goods or provide additional ways for employees and supporters to participate.
- Fundraising campaigns — bring suitable fundraising pages together around a shared cause or objective, where the platform supports campaign linking.
Some fundraising activities, particularly lotteries, raffles and prize competitions, have specific legal requirements. Confirm that the proposed organiser, participants and activity are eligible before creating or promoting them.
Fundraise as individuals, teams, departments or offices
Corporate activities can be structured around the organisation as a whole or broken down into smaller groups. This allows each workplace to choose an approach that fits its people and working environment.
- Individual employees — create personal fundraising challenges and invite friends, families and colleagues to support them.
- Teams and departments — collaborate on activities, work towards shared fundraising goals and encourage friendly competition.
- Offices and locations — organise local activities while contributing to wider corporate objectives.
- Company-wide programmes — bring participation together around a selected charity, group of causes or fundraising campaign.
Corporate partners can also involve employees in decisions about which causes or projects to support. The opportunity to help select a charity, community project or sponsorship can make participation more meaningful for employees.
Support one cause or several selected organisations
A corporate partner may choose to support one charity across the whole workforce or create separate fundraising activities for different selected organisations. Different offices or teams can also support causes with a particular local connection.
For example, a national employer might run a company-wide fundraising challenge for one charity while allowing regional offices to organise their own activities for local causes.
Each activity should make clear which organisation is being supported and what financial arrangements apply. Where several causes are involved, the activities and any revenue-sharing arrangements should be agreed and configured separately as appropriate, rather than assuming that one split automatically applies across all beneficiaries.
Agree an optional Corporate Fundraising revenue split
When creating or updating a Corporate Fundraising activity, your organisation and the corporate partner can optionally define a revenue split specifying how the net funds raised will be shared between them.
The arrangement may be appropriate where the partner is helping fund employee engagement programmes, community initiatives, future fundraising activities or other agreed purposes.
For example, the partners might agree that 80% of the relevant net funds raised will go to your organisation and 20% to the corporate partner for an agreed purpose. The split applies to the net amount under the arrangement, not automatically to the full gross amount paid by supporters.
Revenue sharing is optional. If no revenue split is specified, all funds raised through the activity are allocated to your organisation under the applicable payment arrangements.
Before launching an activity, agree the beneficiaries, how the net amount is determined, the allocation to each party, any relevant costs or refunds, and how the arrangement will be communicated to employees and supporters. The parties should also consider any applicable charity, tax and accounting rules.
Two Corporate Fundraising payout models
Corporate Fundraising supports two payout arrangements, depending on the agreement between your organisation and the corporate partner.
Organisation Distribution Model
Under this model, your organisation receives all the funds and distributes the corporate partner's share separately according to the agreed revenue split.
Your organisation and the corporate partner should agree how and when that share will be distributed, along with responsibility for reconciliation and any required records.
Direct Revenue Split Model
Under this model, the platform automatically distributes the net funds according to the agreed revenue split, with your organisation and the corporate partner each receiving their respective share directly through the system.
This can remove the need for your organisation to make a separate payment to the corporate partner. The appropriate payout model should be selected as part of setting up the agreed arrangement.
Engage employees through meaningful fundraising
Successful Corporate Fundraising provides employees with more than an opportunity to give money. It can offer shared experiences, teamwork, personal involvement and a clearer connection to the charities and communities being supported.
- Involve employees in choosing causes — invite teams to suggest charities or projects and help decide where their efforts will be directed.
- Offer different ways to participate — accommodate people who prefer individual challenges, group events, fundraising activities or direct donations.
- Encourage collaboration — give employees opportunities to work with colleagues across departments and locations.
- Recognise participation — celebrate the contribution of employees and teams without relying solely on the amount raised.
- Share outcomes and stories — explain how the fundraising supports the selected causes and communicate progress through the partnership.
Activities should be inclusive and voluntary, with realistic expectations for employees and a choice of ways to get involved.
Promote Corporate Fundraising through employee networks
Corporate Fundraising can use the corporate partner's internal communications alongside your organisation's existing supporter networks. Useful channels may include:
- Internal newsletters and intranets — introduce the partnership, share upcoming activities and celebrate achievements.
- Team and office communications — invite participation through managers, employee networks, staff groups and departmental updates.
- Workplace events — introduce fundraising opportunities through staff gatherings, celebrations and community days.
- Websites and social media — share appropriate fundraising stories and recognised achievements through both organisations' public channels.
- QR codes and direct links — make it straightforward to access the relevant fundraising activities from internal messages, posters and event materials.
- Corporate and community partnerships — reach wider professional and local networks when appropriate.
Clear, consistent communication helps employees understand which cause an activity supports, why it matters and how they can take part.
Recognition, CSR and social-impact reporting
Corporate Fundraising can help a business demonstrate its support for charities and communities while recognising the contribution made by its employees.
Verified fundraising totals and activity records can contribute to employee communications, company websites, social media, annual reports, corporate social responsibility (CSR) updates, environmental, social and governance (ESG) reporting and other social-impact communications.
Financial results are only one part of the picture. Wider impact may also include employee participation, volunteering, skills shared, community relationships and outcomes reported by the supported good causes. These measures should be collected and evidenced separately where they are not part of the Income Report.
Corporate partners should describe their support accurately and avoid treating money raised as proof of a particular social outcome without supporting evidence.
Track Corporate Fundraising income
The Income Report displays income generated through Corporate Fundraising activities, including the transactions associated with each activity.
This enables your organisation to monitor financial performance and discuss the fundraising results with the corporate partner. The information can support reconciliation, internal reporting and planning future activities.
Where employee participation, staff hours or social-impact outcomes are important, the partners should maintain appropriate supporting records in addition to the platform's financial reporting.
Why use Corporate Fundraising?
- More ways to support good causes — engage employees through activities and experiences beyond a one-off donation.
- Employee engagement — offer shared opportunities that can strengthen involvement and connections between colleagues.
- Teamwork and participation — involve individuals, departments, offices and the wider workforce in meaningful fundraising.
- Flexible cause selection — support a single charity, several selected organisations or causes chosen for particular activities.
- Visibility and recognition — communicate the charitable contribution of the corporate partner and participating employees.
- Support for CSR and social impact — provide fundraising evidence that can contribute to wider reporting when presented accurately.
- Optional revenue sharing — define an agreed allocation of net funds where appropriate.
- Flexible payout arrangements — choose organisation-led distribution or direct revenue splitting.
- Financial transparency — review income and associated transactions through the Income Report.
Corporate Fundraising versus Company Fundraising
Corporate Fundraising is primarily about employees, workplace teams, charitable participation and the corporate partner's community or social-impact programme. Fundraising activities can involve individual staff, departments, offices or the organisation as a whole.
Company Fundraising is primarily customer-facing. It connects fundraising with a company's products, services, customers or premises, potentially offering commercial benefits such as customer engagement and marketing exposure.
The two approaches can complement each other. A business might run an employee fundraising challenge through Corporate Fundraising while also supporting a customer-facing shop or event through Company Fundraising.
How to establish a Corporate Fundraising partnership
- Identify a suitable corporate partner — find an employer with an interest in your cause, community work or charitable objectives.
- Agree shared objectives — discuss fundraising, employee participation, community involvement and the outcomes each organisation hopes to achieve.
- Select the causes to support — decide whether the programme will support one organisation, several organisations or causes chosen by individual teams.
- Choose the participants — plan whether activities will involve individual employees, departments, offices, teams or the whole workforce.
- Choose fundraising activities — select suitable tools such as fundraising pages, events, auctions, donations or other eligible activities.
- Agree any revenue split — decide whether the net income from an activity will be shared and document the allocation where relevant.
- Select the payout model — establish whether your organisation will distribute the partner's share or the platform will distribute it directly.
- Create and check the activities — configure the appropriate pages and settings, confirm legal requirements and explain the supported causes clearly.
- Invite employees to participate — promote the activities through workplace and charity communications, with clear instructions and links.
- Review and recognise results — monitor the income raised, record other participation or impact measures where relevant and celebrate achievements.
Corporate Fundraising FAQs
What is Corporate Fundraising?
Corporate Fundraising enables businesses and corporate organisations to involve employees, teams, departments and offices in activities that support charities and good causes.
How is Corporate Fundraising different from Company Fundraising?
Corporate Fundraising focuses on employee engagement and charitable participation. Company Fundraising focuses on customer-facing fundraising connected to commercial products, services or premises.
Can individual teams or offices organise their own activities?
Yes. Activities can be organised for individual employees, teams, departments, offices or the organisation as a whole.
Can a corporate partner support more than one charity?
Yes. A partner can support one organisation or several selected organisations through different activities. Each activity should clearly identify its intended beneficiary and financial arrangements.
Which fundraising tools can corporate partners use?
Suitable options can include fundraising pages, teams, donations, events, auctions, raffles, tombolas and other available tools, subject to the rules and eligibility of each activity.
Can employees help choose the causes they support?
Yes. A corporate partner can involve employees in identifying charities, projects or community initiatives and develop appropriate fundraising activities around their choices.
Can a corporate partner receive a share of the funds raised?
Yes. An optional revenue split can specify how the relevant net funds raised will be allocated between your organisation and the corporate partner, where appropriate.
What happens if no revenue split is specified?
All funds raised through the activity are allocated to your organisation under the applicable payment arrangements.
What is the Organisation Distribution Model?
Your organisation receives the funds and distributes the corporate partner's agreed share separately.
What is the Direct Revenue Split Model?
The platform automatically distributes net funds according to the agreed split, paying each partner its respective share directly through the system.
Where can we see Corporate Fundraising income?
The Income Report displays the income and transactions associated with Corporate Fundraising activities.
Can the fundraising results support CSR or ESG reporting?
Fundraising totals and documented activities can contribute to wider corporate reporting. Any claims about employee participation, social outcomes or impact should be supported by appropriate evidence beyond financial transaction totals.
Can Corporate Fundraising support an existing campaign?
Yes. Corporate-led activities can support a shared fundraising objective. Where the platform allows it, relevant fundraising pages can be linked to a particular campaign.
Do employees have to take part?
Participation should be voluntary. A good programme offers accessible, inclusive ways for employees to contribute according to their interests and circumstances.
Ready to engage your employees in fundraising?
Bring corporate partners, employees and teams together around meaningful fundraising activities. Support one or more good causes, celebrate charitable participation and develop a lasting partnership, with the option to share net fundraising income where appropriate.